The Change Agency

Founder results

Proof in the numbers.

Real founders. Real growth. Here's what happens when strategy meets execution.

B2B SaaS

Stackline Labs

Marcus T. · Seed → Series A

The challenge

Marcus had strong product-market fit signals but no repeatable go-to-market motion. Revenue was lumpy, the pipeline was founder-dependent, and the team had no shared language around growth.

Our approach

We ran a full Diagnose sprint in week one: mapping the customer journey, identifying the three highest-leverage acquisition channels, and rebuilding the ICP from actual closed-won data. Weeks 4–8 focused on installing a pipeline operating cadence and training the sales lead to run it independently.

The result

ARR grew from $280K to $910K in 14 months. Pipeline coverage hit 3.4x within 90 days of the engagement. Marcus closed his Series A six months after we wrapped.

3.7x

ARR growth

14 mo

Time to result

3.4×

Pipeline coverage

"I'd been running on instinct for two years. The Blueprint gave us a system — and the system gave us the Series A."

— Marcus T., Stackline Labs
Health Tech

Meridian Health

Priya S. · Pre-revenue → $1.2M ARR

The challenge

Priya had a validated clinical product but no commercial infrastructure. She was doing everything herself: sales, marketing, operations,  and burning out before hitting meaningful revenue.

Our approach

We started with a ruthless prioritisation exercise: what were the three things only Priya could do, and what needed to be systematised or delegated? From there we built a lightweight commercial playbook and hired her first commercial lead using a scorecard we designed together.

The result

Meridian went from pre-revenue to $1.2M ARR in 18 months. Priya reclaimed 15+ hours per week and built a team of four around the commercial function.

$1.2M

ARR in 18 months

15+ hrs

Weekly time reclaimed

4×

Commercial team built

"I finally felt like a CEO instead of a one-person band. The framework didn't just grow revenue — it gave me my company back."

— Priya S., Meridian Health

More founder results

Every engagement is different.

The common thread is a founder who was ready to build a system.

Forge Logistics

James O. · Growth plateau → market expansion

Logistics & Supply Chain

$4.8M

ARR (from $3M plateau)

+11pts

Gross margin improvement

2

New markets entered

Revenue broke through the plateau within two quarters, reaching $4.8M ARR. Gross margin improved by 11 points. James expanded into two new markets within 12 months.

"We'd been stuck for a year and a half. Within two quarters of working with The Change Agency we broke through , and we finally understood why we'd been stuck."

Luminary Creative

Sofia R. · Freelance → agency

Creative Services

2.8×

Revenue growth

−60%

Personal delivery hours

$22K

Avg project value (from $8K)

Revenue grew 2.8× in 12 months. Sofia hired three full-time staff and reduced her personal delivery hours by 60%. Average project value increased from $8K to $22K.

"I went from trading time for money to running a real business. The productisation work alone was worth ten times the investment."

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